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Letter of Intent (LOI)

Letter of Intent (LOI)


Letters of Intent, sometimes referred to as "memorandums of understanding," are frequently used in media transactions and are pre-contractual documents that set forth certain basic terms upon which parties intend to enter into binding definitive agreements.

Components of a LOI:

Opening Paragraph: Your summary statement.

Statement of Need: The "why" of the project.

Project Activity: The "what" and "how" of the project.





Clients will receive both the editable Word version and the final PDF version of the document.

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