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TWEL Tidbit

TWEL Business Plan Process and Explanation

Business Plans include the following:


Executive Summary 

Industry Overview 

Mission Statement

Vision Statement

Business Values

Goals and Objectives

Business Ownership


Business Description

Products or Services 

SWOT Analysis

Target Customer

Industry Competitors


Market Analysis 

Market Segmentation

Marketing Plan

Start-Up Summary (Budget)


Financial Plan

We send over a Google Forms doc with all business plan questions we need answered to assist clients with the information needed to adequately complete the plan. Once the questions have been fully completed; clients then submit the form back to us (clients do receive theri answers via email).

From there, we are able to begin the writing process and begin to establish the business plan draft. Once completed, we send over the draft that the client can review and request changes if necessary. If no changes are requested – we then send over the editable version (word copy) and PDF version (final copy) of the finished business plan. 

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